Free Website Traffic Calculator

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This tool can be used to determine how much traffic you must drive to your website in order to meet your revenue goals. This number is based on three factors: 1) your annual revenue goal, 2) average annual customer value and 3) how efficiently you turn website visitors into customers.

Start by typing the appropriate numbers into the orange fields. You will need to refer to your website stats or an analytics program to answer some of these questions. If you don’t have access to this information you can make an educated guess.

When you’re done adding data, just click Calculate to get your monthly traffic requirement.

What is your annual revenue goal?
What percentage of this revenue do you expect to get from new customers?	%
What is the average annual value of a customer? You can determine average annual value by dividing your total revenue over the last 12 months by the number of active customers during that same time period.
Current website bounce rate This number should be available from your web analytics program or web server stats.	%
Number of visitors your website receives in an average month
How many new free trials, demos or valid contact requests do you get in an average month?
Percentage of free trial or demo participants who become paying customers	%