Everybody knows that marketing can be a big black hole into which you throw your hard-earned money. And whether you’re a business owner answering to yourself or a CEO answering to investors or a marketing professional answering to the boss, spending money on marketing without showing results is not going to win you any kudos.

It’s also not going to help your business grow.

But reducing marketing costs the wrong way can easily trash your ability to generate new customers and prospects.

As you read this web page you’ll find yourself discovering a number of steps you can take to contain your marketing expenses without damaging your ability to increase sales.

First, lose the waste.

Here’s a fact. Most conventional marketing programs are full of tremendous waste. You’ve probably experienced some of this yourself. Money gets spent and you have little or nothing to show for it.

Clicks ‘n Conversions helps clients get rid of marketing waste by investing exclusively in efforts that deliver measurable contributions to the sales effort. Our programs find, engage and nurture prospects so they become sales-ready leads or customers. If we can’t prove a program is making a vital contribution for you, we won’t do it.

Measuring, tracking and analyzing results is a huge part of the daily operations at Clicks ‘n Conversions. We measure the success of your programs with the fanaticism of an IRS auditor. You receive as much or as little information as you want in the way of regular customized reports that show what you’re getting for what you’re spending.

With Clicks ‘n Conversions onboard, you can eliminate programs that aren’t working and invest in those that are.

Second, make fewer mistakes.

Of course you know that marketing, like any other aspect of running a business, has changed big time in the last decade or so; and the changes just keep coming. What worked yesterday may not work today; and what works today may not work tomorrow.

It’s our job to stay on top of those changes – and here’s where the measuring comes in again. We keep delivering solid results because we’re constantly testing and measuring, researching and benchmarking, and modifying processes to make them work better.

We don’t waste our clients’ time or money doing things that don’t work. And when something does go askew, we find it and fix it quickly.

Third, employ broad expertise without the overhead.

Let’s face it. To enjoy a truly successful marketing program today you need high level expertise in a big stew of disciplines – some of which didn’t even exist a few years ago. We’re talking about design and persuasion techniques as well as technology itself.

To staff an in-house team with expertise including website conversion optimization, SEO optimization, pay-per-click advertising, prospect conversion optimization and lead nurturing - the most powerful forms of marketing today - is enough to make your head spin. And it would cost more than most small to mid-sized businesses are willing or able to invest. Similarly, to attempt a solid lead generation and development program without this expertise easily results in waste. (See “Make Fewer Mistakes”).

With Clicks ‘n Conversions you get an international team of experienced marketing specialists ready, willing and able to enhance your internal efforts or take the load off your shoulders.

Fourth, consider time-to-results.

If you make your money selling products, you know the ability to ramp quickly and deliver results faster lowers both hard costs and opportunity costs. Proven processes make this happen.

We all know it’s tempting to begin marketing efforts by hiring a young or inexperienced in-house marketing person or even appointing one with no experience at all. While this has the short-term appeal of a relatively low salary, more than a few business owners have found that inexperience leads to fumbling, false starts and just plain wrong direction which results in - you guessed it - waste and cost.

Clicks ‘n Conversions operates with processes that have been tested, proven and perfected over a number of years and an even larger number of clients. Our search engine optimization process, for example, incorporates dozens of steps in the initial research and set-up alone. Each process is reviewed and updated regularly.

Finally, use only what you need.

When you’re trying to maximize return on your marketing investment, you quickly realize you don’t need everything all the time. With Clicks ‘n Conversions you pay only for what you are using right now. You’ll never pay overhead for skills that aren’t necessary or pay fees for services you’re not using.

You can choose to outsource your entire online marketing program or pick and choose from a solid list of individual services including website conversion optimization, SEO optimization, pay-per-click advertising (PPC), lead conversion optimization, and lead nurturing.

Take a look at our services or contact us right now to get started.