Conversion rate effect on revenue

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How good you are at converting website traffic to customers can have a major affect on your revenue. Just how major? Fill out the orange cells, click the “Calculate” button and you’ll see.

Average monthly customer value: To determine this number, take your total sales over the past 12 months and divide by the number of active customers during that period.	$
Average monthly unique visitors to your website:
Average monthly new customers (or sales-ready leads): If the number of new customers is less than 1 per month, divide your annual number of new customers by 12 and put that number in the cell.


	Conversion Rate	Monthly Website Traffic	Avg Number of New Customers Per Month	Monthly Increase in New Customer	Monthly Revenue Increase	Annual Revenue Increase	Cost of Waiting 3 Months
Your current conversion rate	%
5% increase in conversion rate	%				$	$	$
10% increase in conversion rate	%				$	$	$
25% increase in conversion rate	%				$	$	$
50% increase in conversion rate	%				$	$	$
100% increase in conversion rate	%				$	$	$
250% increase in conversion rate	%				$	$	$
500% increase in conversion rate	%				$	$	$

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